..:: India Strategic ::. ABC Aviation: Airline Passengers Ready for Wearable Tech

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Editorial

Airline Passengers Ready for Wearable Tech
SITA survey shows technology improves the passenger experience

Published: October 2014

New Delhi. Passengers have no problem with airline or airport staff using wearable technology, such as smartwatches and glass. This was revealed today in the SITA/Air Transport World Passenger Survey, which reported that nearly 77% of the 6,277 passengers surveyed would be comfortable with the use of wearable tech to help them on their journey.

The definitive annual global survey, which sampled passengers travelling through the world’s top 30 airports, highlights the growing importance of the tech-savvy passenger. Among the passengers interviewed, almost every passenger (97%) carries a smartphone, tablet or laptop when they fly, and one in five travels with all three.

Passengers want to be able to use technology at every point of the journey, and many already do. In total, 76% are using airline apps, and 43% say this has made a definite improvement to their travel. More than half (53%) want personalized alerts about any delays sent directly to their phones, and 57% want airport maps and directions. Half would like to use their smartphone for boarding, a SITA report released here said.

Francesco Violante, Chief Executive Officer, SITA, said: “Travel is better with technology. And tech-savvy passengers expect more personalized apps and services consistently delivered on the web, to their phone or tablet. As new technologies such as wearable tech, NFC and iBeacons[1] become commonplace, they present a great opportunity for airlines and airports to engage directly with their passengers to provide efficient services throughout the journey.”